Growing up in Southern California, I was immersed in the energy of sports, the ocean, and a tight-knit community. I spent my days running along the coast, competing in various sports, and exploring local surf shops—places that seamlessly blended sport, culture, and storytelling, leaving a lasting impact on me.

That passion led me to a career in sports marketing and brand partnerships, backed by an MA in Sport Management. I’ve had the opportunity to lead marketing programs and campaigns for brands like TravisMathew, Lululemon, Oakley, AVP, and Boardriders—developing athlete collaborations, ambassador programs, and event activations that bring brands to life in meaningful ways. Whether it’s launching a new campaign, tracking performance, or creating standout moments at major sporting events, I focus on building real connections between athletes, brands, and their audiences.

At my core, I believe the best partnerships are built on authenticity, shared values, and a commitment to something bigger than just business. That’s what I strive for every day—in work and in life, where faith, family, friends, and an active lifestyle keep me grounded and inspired.